You must advertise your real estate site on the internet. Advertising your site on the internet is the process of getting people to your site via the search engines (google.com, yahoo.com, msn.com, etc.)
First, let's again review the “4 Crucial Steps” to making money with your real estate site:
Once you've hired the right design company (Step 1), decided on a custom site (Step 2), and added super deep content (Step 3), you are ready for Step 4: Advertise your real estate web site on the internet.
I hope you have followed the 4 step plan, because each step builds on the other. If you've made it this far, Congratulations! You're almost home.
People will find your real estate web site on the interent on a search engine like google.com or yahoo.com. And if they can't find your real estate site. You might as well not have one.
Now, if you did Step 3: Add deep content to your real estate web site, then this step will be much easier. Why? Because the search engines like good relevant text.
Here's how to get your real estate site in good position on the search engines...
Let's say you're marketing your real estate site to people searching for South Florida Oceanfront Properties. You have done your homework, rolled up your sleeves and written a bunch of good content pages and you've liberally sprinkled the words "south", "florida", "oceanfront" and "properties" throughout. If you've taken the time to do the critical Step 3: add deep content to your real estate web site, then an amazing thing will happen...
The search engines will scan your site, and decide that your site is about "south florida oceanfront properties". So if someone does a search for "South Florida Oceanfront Properties" you'll have a good chance of being found and your site will generate income!
Here's what not to do...
On the other hand, if your site has a few generic pages of real estate fluff unrelated to your market area and maybe a few stock photos thrown in, then guess who's going to find you? That's right. Nobody.
Yes... there are other things you can do in addition to having killer content. For starters, you've got to know which key words to choose. This is critical. If your entire site has a ton of killer content, but your main key words are "Beverly Hills Pink Flamingo Mobile Home Sales," your results may be disappointing because I can't think of anyone who is going to search for Mobile Homes in Beverly Hills with a Pink Flamingo motif.
Now what if you are in "Hotmarket," FL, a fictional town which is, of course, a hot market. If you decide that “Hotmarket Real Estate” are great key words, you are correct. They are great key words. But they are too competitive. Every Realtor and his cousin within a 200 mile radius of Hotmarket wants to use those key words. Your site will probably be buried under a ton of other competing sites in the search engines. Use key words that people search for but are not super competitive.
So... if your key words are good, and your content is deep and has your keywords sprinkled liberally throughout, you are on your way!
You may need a hired gun... Advertising your real estate web site, or "playing the search engine game," is difficult even if you do what you are supposed to do. You are going up against a ton of competing web sites, and some of those sites have hired professional Search Engine Optimizers. SEO guys sit around all day pondering the latest google search algorithm changes, sneaky ways to get sites to the top of the search engines, and they speak in computer code.
If you aren't getting anywhere on the search engines, you may want to consider hiring a pro.
I truly believe a good real estate site has to be custom tailored to your needs and created by a real estate web site company that specializes in making real estate sites for Realtors.