Because you can't promote it (oops, there goes Step 4) as easily, you don't have full control when adding great content (oops, there goes Step 3), and they don't represent you as the unique real estate pro that you are.
A template site is a shell of a website ready for your content. Cookie cutter sites, that's all. Some Realtors buy template sites thinking they've got a full custom site. Template sites all look the same. If you get one and Joe Realtor down the street gets one, guess what? They're both going to look suprisingly similar.
If you're wondering if your current real estate site is just a template and not the "real thing" here's how to tell.
If you answer "yes" to any of the following you may unfortunately have a template real estate site:
A Custom site is the top real estate web site!
If you go with a template real estate web site you are limiting your ability to generate income. It's like having race car but you've only got first gear! Click the following link to find out why a Custom site is the top web site for real estate pros.