Adding Deep Content to Your Real Estate Web Site (Step 3)

1. Get the top real estate web site: a Custom site.
2. Find a good real estate web site company that builds sites specifically for Realtors.
3. Add deep content to your real estate web site.
4. Get people to your site via the search engines by aggresive real estate promotion and marketing. Some refer to this process as advertising your real estate web site on the internet.

So you've decided on a Custom site (Step 1), found a good real estate company to design it (Step 2), now it's time for Step 3: add content to your real estate web site...

“Why Should I Add Deep Content to My Real Estate Web Site?”

Deep content on your real estate web site is like a good steak. Generic, weak content is like Generic Beer. If you offer me Generic Beer in a can when I come to your home, I won't stay long.

Empty houses... Ever been to a site and after a few clicks felt like you were standing in an empty house with nowhere to sit, nothing to do, nowhere to go? That's your typical no-content real estate site. Typical (read: bad) real estate sites do not have much content, or worse, they've got generic content.

Don't give 'em cheap beer! Generic content is content that you can cut and paste from another source that is real estate related, but not related to *your* area. Generic content is no good. Do you like Generic Beer? No! Give your site visitors the good stuff. Great Content comes from *your* real estate knowledge about your area. Not generic fluff that is easy to add.

“People coming to your real estate site aren't looking to buy a house. They are looking for information.”

Give the people that come to your site high-quality, meat-and-potatoes information!! They'll look to you as the expert and end up sitting in your office describing what type of home they'd like to buy.

Not convinced deep content on your real estate web site is the way to go? What if I told you that without good content your real estate web site will not do well on the search engines. Great content is a key ingredient to advertising your real estate web site on the internet.

“Ok, So Where Do I Get Great Real Estate Web Site Content?”

You aren't going to like the answer... But here it is:

Great Real Estate Web Site Content Comes From **Your Brain**!

Who is the local real estate expert in your area? *You* are the local real estate expert! So sit down, Ms. Local Real Estate Expert, and write about your area. Imagine you are from another city and would like to know everything about your town.

Bring your camera with you everywhere you go and take pictures. Add the pictures to your site. Make your site a personal tour of your area, guided by you, "The Local Real Estate Expert".

Real Estate Web Site Content writing tips:

• Just Do it! "But I can't write!" is a cop out.
• Be honest. Write like you speak.
• Don't use "big words". Don't say, "heartily endorse" when a simple "it's great" will do fine.
• Put yourself in the shoes of your typical customer. What information does she want? If she's a relocating mother, then she'll need school info, where can she go shopping, etc.
• Use a spell checker. Bad spellin aint kool.
• A hired gun. If you think your ideas are good, but the writing is not, hire someone to edit your text.




One more thing... Adding great content is easier if you hire a design company that knows real estate!

Click the following link for Step 4: Get people to your site via the search engines by aggresive real estate promotion and marketing. Some refer to this process as advertising your real estate web site on the internet.